Hyundai Santa Cruz and Team Brute Squad Commit to 2023 Off-Road Rebelle Rally

2023-02-15 15:57:42 By : Ms. Anita xin

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CHICAGO , Feb. 9, 2023 /PRNewswire/ -- For the second year in a row, automotive writers Jill Ciminillo and Kristin Shaw will drive a 2022 Santa Cruz Limited in the eighth annual Rebelle Rally, an all-women, off-road navigational challenge. Beginning Oct. 12 , Ciminillo and Shaw will return as Team Brute Squad to compete in the Tough X-CROSS™ Class and travel over 1,500 miles across the deserts of California and Nevada .

"We are excited to be sponsoring Team Brute Squad in the Rebelle Rally for the second year in a row," said Randy Parker , CEO, Hyundai Motor America. "This event is a unique way to showcase the power and versatility of our one-of-a-kind sport adventure vehicle, the Santa Cruz . And we're proud to partner with Jill and Kristin again this year as they take their performance to the next level."

About The Rally Rebelle Rally blends the love of off-road driving with the ultimate challenge of precise navigation skills. It is not a race for speed, but a unique and demanding event based on the elements of headings, hidden checkpoints and time. Distances and directions are calculated using maps and a compass. No cellphones or GPS navigations systems are permitted. In fact, cellphones are collected at the start of the event to ensure no cheating.

"The Rebelle Rally is one of those life-changing events that teaches you a lot about who you are as a person and what you can accomplish as a part of team," said Jill Ciminillo. "The rough terrain and primitive environment pushed Kristin and I to our physical and mental limits last year, and the Hyundai Santa Cruz proved to be a capable third teammate protecting us from the elements with its heated-and-cooled seats while helping us tackle a route that often did not include roads. We can't wait to get behind the wheel again and take everything we learned from last year's race and apply it to the 2023 competition."

About the Drivers Jill Ciminillo is a Chicago -based automotive writer, YouTube personality, podcast host, and the managing editor of Pickup Truck+SUV Talk. Find her on Instagram, TikTok, Twitter and YouTube at @jillciminillo.

Kristin Shaw has had a fascination with cars since her parents started taking her to classic car shows when she was a kid. Now she is a freelance journalist covering automotive and aviation for outlets like Popular Science, Edmunds, Forbes, U.S. News and World Report, A Girls Guide to Cars, GearJunkie, Airport Improvement magazine, and more. She is the immediate past president of the Texas Auto Writers Association and a current member of the TAWA board. Find her on Instagram, Facebook, and TikTok @DriveModeShow and Twitter  or Instagram @KristinVShaw.

You can follow the Brute Squad at https://www.facebook.com/TeamBruteSquad and https://www.instagram.com/teambrutesquad/.

"As rookies in 2022, Jill and I learned how to navigate with paper topographical maps, brushed up on using a compass, and forged a strong partnership between the two of us and our Santa Cruz ," said Kristin Shaw . "We also explored the edges of what the Santa Cruz is capable of, and we're looking forward to pushing it even further in 2023. Driving and riding in this unique vehicle was even better than we expected, and we already knew that Hyundai is delivering great cars to the market. We can't wait to test out the new enhancements that Hyundai has made to our vehicle for 2023."

About the Santa Cruz Last year, Ciminillo and Shaw worked closely with Hyundai engineer Eric Buxton to fit the Santa Cruz with gear directly from Hyundai and aftermarket companies like Rally Innovations, Truxxx, Gear Off Road, and Falken Tires. The custom rack on the bed of the Santa Cruz was designed to hold four MaxTrax traction boards, a matching full-size spare tire and wheel, and two shovels for digging out of deep sand. Genuine Hyundai accessories and aftermarket components were selected so customers can customize their own Santa Cruz . The updates include:

The Santa Cruz also has:

You can follow the Brute Squad's Journey in October on Instagram @TeamBruteSquad and on Hyundai Motor America social media channels.

Off-road driving can be dangerous, and Hyundai Motor America encourages drivers to consult their owner's manual and take appropriate safety precautions before using their appropriately equipped vehicles in off road conditions.

Hyundai Motor America  Hyundai Motor America focuses on 'Progress for Humanity' and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles. Our 830 dealers sold more than 724,000 vehicles in the U.S. in 2022, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit www.HyundaiNews.com. 

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